How To Use UI/UX To Build A Better Website
An excellent website that boasts outstanding user interface and user experience attracts customers in throngs, who eventually also switch to the mobile app for ease of use.
Many people think that a good user interface (UI) and user experience (UX) is a result of stylish design and aesthetically appealing color combinations. The fact is that UI and UX are a lot more than these.
They include all the small details that build up to create a strong and compelling brand presence. It’s about building websites that users are instantly smitten with, and look forward to using again and again and again.
Today, knowing the interface best practices and how to create the details that breathe life into projects, will put you far ahead of your league unlike most designers who simply create ‘nice’ designs without understanding the minute details that go into developing an interface.
It is said that it doesn’t matter how good your website is if users can’t find their way around it.
Call-to-action buttons are more important than ever
I know you’re thinking why there is such a big focus on call-to-action buttons? Hasn’t it been made clear already? Well, no. It is the most crucial part of user interface that could literally convert into more money for your business.
With the influx of mobile users, easily-visible, bright and large call-to-action buttons have become ever more important. That is the only way mobile users will click them. While most websites prefer using bold graphics on these buttons for attention grabbing effects, there are still many hold-outs that use small link texts that are not (at all) user friendly.
Such links force mobile users to pinch, squint, enlarge and generally get frustrated with how unresponsive a website is. On the other hand, if you’re concerned that multiple graphics will slow your website down, you can use a CSS button instead of a graphical one, such as those created through PureCSS.
Using too many sliders is a bad idea
Sliders are ‘in’ thing with websites. They are trendy, and can pack a lot of information, including special offers, sales and more – areas that you would like a customer to focus on.
But, most of the times the effect they do produce is the complete opposite of what they should. Instead of grabbing attention, they lose the attention of potential customers. In many cases, users find it difficult to keep up with them, much less navigate through them.
The best thing to do is to use sliders sparingly, or better yet, not at all. It is best to communicate information with your users through a static image and clear and concise written messages, but if you feel you must use sliders (also known as carousals) then by all means do, but they should be few in number.
Also, the best way to go forward is to conduct a split test between the two ideas (static and slider) and see what suits your audience, and then do accordingly.
Implement a visual hierarchy
Many businesses make the fatal mistake of trying to tell their entire story to a visitor who happens to enter their website. This is an ultimate recipe for disaster and will only overwhelm a visitor with information they don’t really need at the initial point.
When designing a website, we must take the minimalistic approach. The most important elements of a website should be highlighted, and design provides a variety of methods in which this effect can be achieved.
The most basic method that comes to mind when implementing this is to make an element bigger than the rest, which would naturally make it the focal point.
Take Forgotify as an example. When this website is opened, there are only two elements that grab your attention.
- What is the website about? One-liner that underscores what the website does for visitors.
- What should the visitor do next? Start listening to music.
Other interesting methods could include the use of white space that would automatically lead the eye to key visual elements on the webpage. Here’s how UserApp does it:
By using two elements on the homepage on white space, they are directing the user to take immediate action by either logging in, or trying their service for free – designed to capture new users and retain existing ones.
It’s very tempting to fill empty screen space, especially when you’re dealing with mobile screens that are smaller and can show limited info. Better unclutter than mess up your website.
Keep things simple
Keeping things simple is anything but. In fact, the more straightforward and intuitive your interface, the more likely it is that a hard work and deep thought has gone into creating it. Remember, simplicity is the hallmark of a great product. And, the same rules apply to a great website too.
By simplicity here, we mean creating a website that is easy to understand and interact with. Users should not need a map to scroll through your website. In fact, your interface should be so intelligently designed that it should guide them from where they are to where they would like to be.
Additionally, interfaces should be kept consistent throughout the website to keep users’ attention. By using design elements that are jarring and inconsistent with each other, we tend to break the seamless progression in which you’d ideally like to immerse your visitors.
Interface design, as intimidating as it may feel, is also a very interesting and rewarding aspect of business development. If done right, the benefits go a long way in achieving the kind of results you deserve.
Are there any UI/UX elements that have worked wonders for you? Please share with us in the comments’ section below.